Luma is a botanical sparkling drink brand that started as a passion project and turned into a full-blown identity. The kind of project that begins at 2am with a moodboard and somehow ends with three fully designed cans.

The goal was simple — prove that sparkling drinks could be rooted in something real. Built around honest botanicals and designed with obsessive attention to detail, Luma was never meant to blend in. Three flavours make up the first collection, each with its own story, its own botanical soul, and a visual world built entirely around it.